Why You Need a ChatGPT Brand Audit
ChatGPT isn’t just a chatbot. It’s a research assistant. A product adviser. A brand showcase. Every time someone asks, “Best eco-friendly trainers?” your brand could appear—or vanish. You need to know:
- Are you mentioned at all?
- Do you get citations or links?
- Does ChatGPT mix you up with a rival?
That’s where a ChatGPT brand audit steps in. You feed in your target queries. The tool returns a full picture of how generative AI sees your brand. No guesswork. No manual typing. Just clarity.
The GoVISIBLE Approach: Strengths and Gaps
GoVISIBLE’s ChatGPT Visibility Tracker made waves. It offers:
- Instant brand mention detection.
- Citation and link analysis.
- Multi-engine audits (ChatGPT, Gemini, Claude).
Nice. But is it perfect for small teams?
Strengths of GoVISIBLE:
– Comprehensive dashboards.
– AI-powered citation scoring.
– Agency partner programmes.
Limitations for SMEs:
– Enterprise pricing that stings.
– Steep learning curve for non-technical users.
– Closed-source—no way to tweak or verify.
– Focus on large clients, not solo founders.
In short, GoVISIBLE is powerful. But it feels like driving a tank to fetch groceries.
Introducing Our Open-Source ChatGPT Brand Audit
Imagine a tool that gives you all the essentials of a ChatGPT brand audit—for free. A project built with your budget in mind. Welcome to AI Visibility Tracking for Small Businesses.
Key USPs:
– Affordable & Accessible. Zero licence fees. Zero paywalls.
– Open-Source Transparency. Inspect every line of code.
– Community-Powered. Feature requests? Bug fixes? You’re in control.
– AI-Focused Insights. Tailored to generative engines, not just SEO.
And because we build upon our existing service, Maggie’s AutoBlog, you get seamless content workflows. AutoBlog crafts SEO-optimised drafts from your briefs. Then our ChatGPT brand audit tells you exactly how AI showcases that content.
Core Features of the Open-Source ChatGPT Brand Audit
Our toolkit blends simplicity with powerful insights. Here’s what you get:
-
Query Tracker
Enter any prompt. Get a breakdown of where your brand appears in ChatGPT responses. -
Mention & Citation Detector
Spot all occurrences of your brand name. See if your website link shows up. -
Entity Clarity Scoring
Does ChatGPT mix you up with a competitor? We flag “entity confusion”. -
Multi-Engine Support
While we start with ChatGPT, our roadmap includes Gemini, Claude and Perplexity. -
Visibility Scorecard
A single metric to gauge your AI presence—and track progress over time. -
Custom Alerts
Get notified when ChatGPT mentions new keywords or links competitors instead of you.
This isn’t just a one-off scan. It’s your ongoing ChatGPT brand audit—automated, adaptable, and always under your control.
How We Outperform GoVISIBLE
-
No Hidden Fees
You won’t see surprise overage charges. Scale your audits without scaling your invoice. -
Full Codebase Access
Tweak rules, add engines, integrate with your data warehouse. It’s your tool. -
Lightweight & Fast
Install on a local server or cloud VM. Run hundreds of queries in minutes. -
Community-Driven Roadmap
Suggest features. Vote on pull requests. You’re not a customer—you’re a collaborator. -
Seamless Content & Audit Workflow
With Maggie’s AutoBlog, generate content and validate its AI presence in one go.
Getting Started with Your ChatGPT Brand Audit
Ready to roll? Here’s how:
-
Clone the Repo
bash
git clone https://github.com/geo-vote/chatgpt-brand-audit.git
cd chatgpt-brand-audit -
Configure Your API Keys
Drop your ChatGPT token intoconfig.yaml. No complex UI, just plain text. -
Run the Audit
bash
python audit.py --queries queries.csv --output report.json - Review & Act
Openreport.json. See mentions, citations, and your Visibility Score. Share with your team.
Piece of cake. Now you’re running a bona fide ChatGPT brand audit without the fuss.
Real Outcomes for Small Teams
Here’s what our early adopters report:
- A boutique coffee roaster saw 35% more AI mentions in two weeks.
- A local bookshop avoided being overshadowed by major chains.
- A digital agency added “AI Mention Report” to their service menu—and boosted retention.
Small teams. Big impact.
Client Spotlight: Maggie’s AutoBlog + Brand Audit
Maggie’s AutoBlog already helps you generate SEO and GEO-targeted posts. Pair it with our audit tool:
- AutoBlog builds your blog draft.
- You publish.
- Our audit checks if ChatGPT picks it up.
That’s closed-loop marketing. Content meets visibility. All on autopilot.
Why ChatGPT Brand Audits Matter Today
- Customer Decisions happen inside AI chats.
- Lost Mentions = lost leads.
- Competitor Boosts when they snag your spot.
A ChatGPT brand audit isn’t optional. It’s the compass in a world where AI shapes buying paths.
Comparative SWOT at a Glance
Strengths
– Open-source; community trust.
– Affordable for SMEs.
– AI-centric insights.
Weaknesses
– Initial setup requires minimal tech skills.
– No fancy dashboards—yet.
Opportunities
– Add new engines (Gemini, Perplexity).
– Plugin ecosystem for bespoke analytics.
Threats
– Big analytics players might copy us.
– Evolving AI APIs could shift compatibility.
Next Steps
Don’t let your brand vanish in generative AI. Run your first ChatGPT brand audit today. No hidden costs. No vendor lock-in. Just clear, actionable insights.