Why chatgpt visibility tracking Matters for SMEs
You’ve heard all the buzz about AI chatbots. But did you know they shape how your brand gets found? When someone types a question into ChatGPT and mentions your service or product, that’s a lead you didn’t even know existed. Yet, without proper chatgpt visibility tracking, you’re flying blind.
Traditional SEO tools focus on Google or Bing. They ignore AI-powered search and large language model (LLM) platforms. That means:
- You miss out on referral traffic data from ChatGPT, Perplexity or Claude.
- You can’t see how your competitors pop up in AI answers.
- There’s no share-of-voice metric for LLMs.
Small and medium enterprises (SMEs) are at a real disadvantage. You don’t have a big analytics team. Paid SaaS tools can cost hundreds per month. And free trials often feel like teaser traps. That’s where our open-source AI Visibility Tracker steps in.
Before we dive into how it compares to Peec AI, let’s recap what each solution offers.
Peec AI at a Glance
Peec AI is one of the few dedicated AI visibility trackers on the market. It promises to show you exactly where and how often your brand appears in AI-powered chats. A quick rundown of its core features:
Key Features
- Dashboard: A clean control centre with visibility share-of-voice, industry ranking and sentiment analysis.
- Prompts: Add your own questions or choose from AI-generated suggestions.
- Sources: Track which domains and URLs the AI cites—perfect for outreach.
- Competitors: Compare your brand against others in real time.
- Multi-platform: Supports ChatGPT, Perplexity, Claude, Gemini and DeepSeek.
- Pricing tiers: Starter (£89/month), Pro (£199/month), Enterprise (£499/month).
Strengths
- Intuitive, polished interface—ideal if you hate digging through complex menus.
- Suggested prompts save you guesswork when setting up chatgpt visibility tracking.
- Transparent pricing with a free 7-day trial.
- Unlimited seats, so your team can jump in without extra fees.
Limitations
- Starter plan only covers 25 prompts—may be too low if you track lots of keywords.
- No retroactive data: you can’t inspect history from before you signed up.
- Security compliance (SOC 2) isn’t clear—big concern if you handle sensitive data.
- Proprietary tool: you rely on Peec AI for updates and feature requests.
Overall, Peec AI delivers a slick experience. But is it the best fit for a budget-minded small business? Enter the open-source alternative.
Introducing the Open-Source AI Visibility Tracker
Imagine a tool that does everything Peec AI does, but without subscription fees. That’s the promise of our open-source AI Visibility Tracker, part of the AI Visibility Tracking for Small Businesses project. It’s a community-driven solution built for transparency and flexibility.
Core Functionality
- Self-hosted dashboard: Install on your server or run via Docker.
- Prompt library: Community-curated prompts plus option to add your own.
- Data storage: Keep your metrics in a local database—no vendor lock-in.
- Multi-engine support: Track chatgpt visibility tracking on ChatGPT, Claude, Perplexity, Gemini.
- Custom modules: Extend connectors or visualisations through plugins.
Unique Benefits
- Cost: Totally free. No tiered pricing. No trial that expires.
- Transparency: Inspect every line of code. No black-box algorithms.
- Community: GitHub discussions, issues, feature requests and pull requests.
- Adaptability: Customise reports, data retention or visual themes to suit your brand.
- Integrations: Hook into Maggie’s AutoBlog to generate SEO-optimised content based on the prompts you track.
Trade-offs
- Requires basic technical skills to install and maintain.
- User interface is less polished than Peec AI—yet improving rapidly.
- Community support replaces dedicated customer service.
- You handle backups, hosting and any scaling challenges.
In short, the open-source AI Visibility Tracker gives you full control. If you’re comfortable with self-hosting and want to avoid monthly fees, it’s a compelling choice.
Head-to-Head: Peec AI vs Open-Source Tracker
Let’s line them up across key criteria.
Affordability
- Peec AI Starter: £89/month; limited prompts.
- Open-Source Tracker: Free; unlimited prompts.
Transparency
- Peec AI: Closed source; unclear security audit status.
- Open-Source Tracker: Code on GitHub; community-driven compliance plans.
Ease of Use
- Peec AI: Plug-and-play; beginner-friendly.
- Open-Source Tracker: Requires installation; steeper learning curve.
Feature Set
- Peec AI: Polished UI; prompt suggestions; 7-day trial.
- Open-Source Tracker: Plugin architecture; data export; unlimited history.
Community & Support
- Peec AI: Email, Slack, phone (Enterprise) support.
- Open-Source Tracker: GitHub issues; community forum; roadmaps open to all.
Scalability
- Peec AI: Paid tiers scale by prompts/countries.
- Open-Source Tracker: You scale with your own infrastructure.
Midpoint CTA
Start your free trial
How It Fits into Your Workflow
Whether you choose Peec AI or the open-source tracker, one thing remains true: tracking your visibility is only half the battle. You need content that ranks and resonates. That’s where Maggie’s AutoBlog comes in.
Maggie’s AutoBlog automatically generates SEO and GEO-targeted blog content based on your website. Pair it with your chatgpt visibility tracking insights to:
- Identify high-visibility prompts where you’re underperforming.
- Generate fresh blog articles tailored to those prompts.
- Improve your brand mention rate in AI responses.
It’s a simple loop: track, create, optimise, repeat. And since Maggie’s AutoBlog is part of the same open-source ecosystem, integration is seamless.
Choosing the Right Tool for Your Small Business
Here’s a quick guide:
- You’re non-technical and need something up and running today?
Peec AI is your friend. No hosting fuss. No code required. - You want full transparency, zero licence fees, and the freedom to customise?
Go with the open-source AI Visibility Tracker. - You care deeply about data ownership and future-proofing?
Open-source wins—your data stays on your server. - You’re happy to trade some polish for cost-savings?
Open-source edges ahead, especially at scale.
Both options support robust chatgpt visibility tracking workflows. It boils down to budget, technical comfort and long-term vision.
Final Thoughts
Tracking your brand in AI-powered search engines has moved from “nice to have” to “must-have”. Whether you pick Peec AI’s sleek SaaS or roll your own open-source solution, you’ll gain clarity on where you stand in ChatGPT, Perplexity, Claude and more.
And remember, visibility is only the start. Combine tracking with Maggie’s AutoBlog to power up your content engine. That’s how small businesses can punch above their weight in this AI-driven landscape.