Introduction: Your Brand, Front and Centre in AI Search
The world of search has shifted. Now, chatbots like ChatGPT and Gemini answer queries in a conversational style. If your small or medium enterprise (SME) isn’t visible there, you’re missing out. That’s where our open-source SEO tool comes in. It tracks exactly how often your brand shows up in AI-generated responses. No more guessing. Real data on AI visibility. Real wins for your marketing team.
Ready to get started? Explore AI Visibility Tracking for Small Businesses with our open-source SEO tool. This tool puts you in control. See where you rank. Compare with competitors. Spot gaps. Act fast.
The AI Search Revolution
AI-powered assistants have morphed into everyday search engines. People now ask, “What’s the best running shoe?” to a chatbot rather than Google. These assistants synthesise answers from multiple sources. They suggest brands, products and services directly in the reply. If your brand isn’t in that mix, you might as well not exist.
Traditional SEO still matters, but it’s only half the story. Conversational AI platforms care about:
- Context and relevance at the moment.
- Authority signals from your content.
- Fresh, concise answers.
Existing analytics suites, like Frase AI Visibility, paved the way. Frase introduced features to track brand mentions across ChatGPT, Gemini, Perplexity and Claude. They offer an AI Visibility Score, sentiment analysis, share of voice and prompt-level insights. Quite powerful. Yet, for many SMEs, Frase can feel over-engineered and pricey.
Where Frase Falls Short for SMEs
Frase’s strengths are clear:
- Multi-platform coverage.
- Deep analytics and historical trends.
- Integrations with content optimisation workflows.
But here’s the rub for smaller teams:
- Costly tiers that start above a typical SME budget.
- Closed-source architecture. Limits customisation and community contributions.
- Steeper learning curve for non-technical users.
If you’re a lean operation, you want:
- A straightforward setup.
- No hefty subscription fees.
- The freedom to tweak the code.
Enter our open-source alternative.
Our Open-Source SEO Tool Advantage
We built an open-source SEO tool to address those gaps. Here’s how it delivers for SMEs:
1. Transparency and Community
- Fully open on GitHub. Inspect every script.
- Community-driven updates. Request features or fix bugs.
- No black boxes. You know exactly what data you’re collecting.
2. Affordability and Simplicity
- Free to use. No premium tiers locked behind paywalls.
- Straightforward dashboard. Set up in under 10 minutes.
- Designed for marketers, not DevOps teams.
3. Maggie’s AutoBlog Integration
Maggie’s AutoBlog is our flagship product for content generation. It uses our open-source SEO tool under the hood to:
- Automatically generate blog posts optimised for both SEO and GEO.
- Inject the right brand mentions that AI assistants prioritise.
- Adapt content for local search queries.
Pairing Maggie’s AutoBlog with our visibility tracker gives you a closed-loop workflow: write, monitor, refine.
Key Features Compared
| Feature | Frase AI Visibility | Our Open-Source SEO Tool |
|---|---|---|
| Multi-Platform Tracking | ChatGPT, Gemini, Perplexity, Claude | ChatGPT, Gemini, Perplexity, Claude (plus community-built connectors) |
| AI Visibility Score | Proprietary index | Transparent scoring algorithm you can adjust |
| Prompt Tracking | Fixed tiers, limited prompts | Unlimited prompts, community-shared templates |
| Average Position | Monitored for paid plans | Fully available with real-time updates |
| Competitive Gap Analysis | Included on higher plans | Built-in, with easy CSV export |
| Sentiment Analysis | Basic tone detection | Customisable NLP models (open-source) |
You’ll notice our tool matches—or even surpasses—Frase in several areas. And because it’s open-source, you can extend it however you need.
Practical Steps to Boost Your AI Visibility
-
Audit Your Current Presence
Check where you rank in ChatGPT and other assistants. Identify the prompts you care about. -
Create or Update Content
Use Maggie’s AutoBlog to produce in-depth, clear, and up-to-date articles. Focus on direct answers to common questions. -
Track and Analyse
Monitor your AI visibility score. Spot dips or spikes. Compare against rivals. -
Optimise Based on Gaps
Find prompts where competitors appear, but you don’t. Fill those gaps with targeted content. -
Iterate and Scale
Keep refining. Share improvements with the community. Benefit from open-source plugins or scripts.
Want even less manual work? Run AI SEO and GEO on autopilot for your business.
Integrating GEO SEO and Local Targeting
Generative Engine Optimisation (GEO) matters. AI assistants often tailor answers to locale. Our tool supports:
- Location-based prompt variations (“best café near Brighton”).
- Regional content snippets for local intent.
- Integration with Maps APIs for accurate listings.
Local shops can finally measure how often they pop up in AI’s “best of” lists. No more guesswork.
Discover practical GEO SEO strategies in our guide
Real-World Impact
Early adopters of our open-source SEO tool report:
- 25% uplift in AI Visibility Score within the first month.
- Clearer insights on competitor mentions.
- Savings of thousands in subscription fees.
- Community-sourced enhancements speeding up feature releases.
One retailer used Maggie’s AutoBlog to target 50 new prompts. Their share of voice in ChatGPT soared by 40%. They caught prompts competitors missed—and converted curiosity into sales.
Choosing the Right Path
If you:
- Want maximum control over analytics.
- Need to keep costs near zero.
- Crave community-driven features and rapid fixes.
Our open-source SEO tool is the answer. You’ll get everything you need to track and optimise your presence across AI search channels—without the hefty licences.
FAQ
Q: Is this really free?
Yes. The core tool is open-source under MIT licence. You can self-host or use community-shared instances.
Q: Do I need coding skills?
Not for basic use. The dashboard is plug-and-play. Advanced users can dive into the scripts.
Q: Can I track custom AI platforms?
Absolutely. The codebase is modular. Community members already built connectors for emerging assistants.
Q: How often does the data refresh?
By default, daily. You can tweak it to hourly if you need real-time insights.
Q: Will this work for local businesses?
Yes—see our GEO features above. It tracks location-based prompts out of the box.
Ready to Take Control?
Join the many SMEs who’ve ditched costly analytics suites and embraced transparency. Start monitoring your AI visibility—and outrank competitors in every AI assistant.
Explore AI Visibility Tracking for Small Businesses with our open-source SEO tool