Geo.vote January 25, 2026

Profound vs Our AI Visibility Tracker: A Small Business Comparison

By Maggie

A Snapshot of AI Visibility for Small Businesses

The world of search has shifted. Now, it’s not just Google. AI assistants like ChatGPT, Perplexity and Copilot shape results. If you’re a small business, that matters. You need clear insights into how these platforms mention your brand. And you need tools made for small business SEO, not enterprise budgets.

In this article, we’ll pit Profound’s real-time AI search volume feature against our very own AI Visibility Tracking tool built for smaller teams. We’ll line up features, pricing, support and ease of use. By the end, you’ll know which one truly helps your small business SEO. Find out how small business SEO improves with AI Visibility Tracking for Small Businesses

Why AI Visibility Matters for Small Business SEO

AI-powered assistants are everywhere. You ask a question on Bing Chat or in Slack, and the answer you see comes from an AI model. But how often does that AI mention your business? And in what context?

Visibility gaps: You might be the market leader locally, but AI suggests your competitor instead.
Brand narrative: AI could present outdated prices or wrong product names.
Competitive edge: Tracking AI responses helps you tweak your marketing and content.

These insights feed directly into your small business SEO strategy. Knowing what AI says is like having secret data on how your customers search. You then optimise your website, your GEO targeting and your product descriptions accordingly.

Learn the nuts and bolts of AI visibility

Learn how AI visibility works on small business platforms

Profound: The Big‐League AI Search Volume Tool

Profound made waves with its prompt volume feature. It tells you how often topics pop up on ChatGPT, Perplexity and Copilot. Real-time data. A peek into the AI black box.

Strengths:
– Broad coverage: Multiple AI engines in one dashboard.
– Instant insights: No waiting days for volume reports.
– Data visualisations: Charts that look slick.

But it’s built for power users:
– Pricey tiers: Enterprise budgets only.
– Steep learning curve: Jargon-heavy interface.
– Not small-biz friendly: Lacks tailored brand-mention tracking.

In short, Profound shows how many times a topic is asked. It doesn’t track if AI mentions your business in answers. And it’s not designed for lean teams.

Introducing Our AI Visibility Tracker

We saw the gap. Small businesses need affordable, straightforward AI visibility. Enter our AI Visibility Tracking tool:

Brand mentions: See exactly where AI assistants mention you.
Competitor checks: Spot when they suggest an alternative.
Real-time monitoring: Alerts if AI narratives shift.
Simple dashboard: No PhD needed to interpret data.
Community-driven roadmap: Open-source code, regular updates.

It’s built on three pillars:
1. Affordability – Pricing that suits a solo founder or a small team.
2. Accessibility – No complex setup. A quick onboarding wizard gets you started in minutes.
3. Transparency – Open to the community. You can request features and report bugs publicly.

Unlike Profound, you won’t pay for features you never use. You’ll focus on what moves the needle for your small business SEO.

Side-by-Side Feature Comparison

Feature	Profound	Our AI Visibility Tracker
AI Engine Coverage	ChatGPT, Perplexity, Copilot	Same, plus Claude & custom integrations soon
Real-Time Search Volume	Yes	Planned for next release
Brand Mention Monitoring	No	Yes
Competitor Mention Alerts	No	Yes
Pricing	Enterprise tiers	Starter plan from £19/month
Ease of Use	Technical dashboard	Simple wizard and user tutorials
Open-Source & Community Driven	Closed system	Fully open-source with public feedback loop

Explore practical GEO SEO strategies

Explore practical GEO SEO strategies to complement your AI visibility

Pricing and Value

Budget matters for a small biz. Profound’s entry point starts at several hundred pounds per month. And you still won’t get brand-mention alerts.

Our AI Visibility Tracking offers:
– Starter: £19/month – 1 brand, 3 competitor watches.
– Growth: £49/month – 5 brands, 15 competitors.
– Custom: Contact us for agency or multi-brand plans.

Each plan includes email alerts, weekly reports and community support. You only pay for what you need. No surprises.

Ease of Use and Support

You won’t need a data scientist. Here’s how we keep it simple:

One-page dashboard with clear metrics.
Guided onboarding to connect your brand keywords.
Tutorial videos and FAQs.
Active community forum for questions.
Direct support via chat and email.

All designed so you focus on marketing, not wrestling with a platform.

Run your small business on AI SEO autopilot

Run AI SEO and GEO on autopilot for your business

AI Visibility Tracker Testimonials

“I’ve tried bigger analytics suites before. This AI Visibility Tracker feels custom-built for my boutique store. Now I know when AI assistants actually recommend my services.”
— Laura H., Independent Retail Owner

“This tool let me see that AI was suggesting my local rival more often. I tweaked my descriptions and saw immediate improvements in discoverability.”
— Omar S., Café Owner

“As a solopreneur, I need simplicity. I set it up in 10 minutes and now get weekly alerts. No fluff, just actionable insights.”
— Priya G., Digital Marketer

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Curious how this approach boosts small business SEO in real life? See why small business SEO gets a boost with AI Visibility Tracking for Small Businesses

Final Thoughts

Profound is a solid choice if you manage a big marketing team with a hefty budget. But if you’re a small business, you need a tool that:

Tracks AI-led brand mentions.
Alerts you to competitor suggestions.
Fits your budget.
Keeps things simple.

That’s exactly what our AI Visibility Tracking tool does. No jargon. No hidden fees. Just the insights you need to improve your small business SEO today.