Automate AI Brand Mentions with GEO.vote: A Step-by-Step Guide

Unlock Seamless Google Apps Script AI Monitoring

Imagine a world where you no longer comb through search results to see if an AI assistant mentions your brand. With Google Apps Script AI, you can automate that grind. This guide shows you exactly how to use GEO.vote’s open-source scripts and SerpApi to track AI brand mentions in real time—and save hours every week.

We’ll compare the common Google Sheets setup with our open-source alternative, break down the setup step by step, and offer tips to supercharge your monitoring across markets. Ready to leap in? Grab your free GEO.vote script and start your AI Visibility Tracking for Small Businesses with Google Apps Script AI today.

Why Automate AI Overview Tracking?

AI assistants like ChatGPT, Google AI Mode and others are rewriting how people discover information. Their summaries, often called AI Overviews, sit above organic results. If your brand isn’t in those snippets, potential customers might never see you.

Manual checks are painful:

• You type a keyword.
• Skim the summary.
• Note if your brand appears.
• Repeat for dozens of terms.

It takes ages. Even Hive Digital’s Google Sheets + Apps Script approach aids this—but it still tethers you to spreadsheets and manual tweaks.

GEO.vote’s open-source code addresses these limitations. Our scripts run server-side or in Google Apps Script, letting you:

• Schedule daily or weekly checks automatically.
• Filter by location, language and domain.
• Log historical data in structured sheets.
• Integrate with other tools, like Maggie’s AutoBlog, to turn insights into fresh content.

Plus, you can easily tweak the script in minutes. No hidden fees. No spreadsheet gymnastics.

If you want to dive deeper into how AI helpers choose sites and build their overviews, Learn how AI visibility works.

Prerequisites and Setup Overview

Before you start automating with Google Apps Script AI, make sure you have:

• A Google account with access to Google Sheets.
• A SerpApi API key (free trial available).
• Basic familiarity with Google Apps Script or Node.js.

GEO.vote provides all code on our GitHub repo. You’ll find:

1. A Google Apps Script file ready to paste.
2. Configuration sheets for keywords, settings and results.
3. Detailed comments so even non-developers can tweak filters.

The general workflow is:

1. Copy the Apps Script into your new Sheet.
2. Add your SerpApi key and domain filters.
3. Define the keywords and brand names you want to track.
4. Set up a time-based trigger.
5. Sit back while the script logs AI mentions.

Along the way, you’ll see exactly which AI Overviews cite your site, how often and with what context.

Step 1: Install GEO.vote’s Open-Source Script

1. Create a new Google Sheet and open the Apps Script editor (Extensions → Apps Script).
2. Delete any boilerplate code.
3. Copy the complete GEO.vote script from our GitHub repository.
4. Save the script as Code.gs.

The script comes with built-in features:

• Domain filtering (case-insensitive).
• Location and language settings.
• Automatic sheet creation for inputs and outputs.
• Error handling and logging.

With this setup, you replace manual entries with a click—no need to reinvent the wheel.

Step 2: Configure Your Tracking Parameters

Open the Settings sheet automatically generated by the script:

• Paste your SerpApi key into the designated cell.
• Define your target location (for example, “United Kingdom”).
• Set the language (e.g., “en”).
• List your domains, subdomains or competitor sites to monitor.
• Choose daily or weekly scheduling based on budget.

Then, switch to the Keywords sheet:

• Enter one keyword per row.
• Add your brand name(s) in the adjacent column.
• Mark active rows for tracking.

This modular setup means you can easily share templates across teams or spin up new tracking projects in minutes.

Step 3: Run Your First Automated Check

Back in the Apps Script editor, run the initializeTracking() function. This does three things:

1. Creates the necessary sheets.
2. Sets default triggers for your chosen schedule.
3. Logs setup confirmation in the Execution Log sheet.

Once live, the script fetches AI Overviews via SerpApi, extracts:

• Overview presence.
• Brand mentions count.
• Reference links (total and brand-specific).
• Your domain citations.

All results land in the Results sheet, complete with timestamps.

If you want hands-off AI SEO and GEO planning, you can even Run AI SEO and GEO on autopilot for your business.

Step 4: Analyse and Act on Your Data

With data streaming in, you can:

• Spot keywords where AI Overviews favour competitors.
• Identify high-value terms your site hasn’t cracked.
• Measure how often Google’s AI cites your articles.
• Track improvements after content updates.

You might pair these insights with Maggie’s AutoBlog, our AI-powered platform that spins up optimized blog posts based on your findings. Feed the exported CSV into AutoBlog and get fresh content suggestions in seconds.

For deeper reading on optimising content discovery, Explore practical GEO SEO strategies.

Advanced Tricks: Multi-Market and Custom Filters

GEO.vote’s scripts aren’t limited to one country. Simply duplicate your Sheet, tweak the location in Settings, and watch how AI Overviews shift between Europe, North America or Asia.

Want to focus on top-tier domains only? Add a filter in the code:

const domainWhitelist = ['yourdomain.com', 'blog.yourdomain.com'];

Then only those sources count. Handy for precise competitive intel.

Customise the delay between API calls to manage SerpApi quotas. Or, set up separate scheduling for core keywords versus long-tail phrases to optimise costs.

If you’re curious about how AI assistants pick sources, you’ll find helpful insights in our tutorials. Learn how GEO SEO helps your content get recommended by AI.

Comparing with Traditional Google Sheets Approaches

Many marketers rely on the popular Hive Digital template for AI Overview tracking. It works, but:

• It sits in a single Sheet—tweaking code can overwrite data.
• Limited modularity means setup from scratch is repetitive.
• It doesn’t integrate with the larger GEO.vote ecosystem.

GEO.vote’s approach:

• Lives on GitHub for transparency.
• Scales across multiple projects with one click.
• Hooks directly into Maggie’s AutoBlog for streamlined content creation.
• Offers guided community support, so fixes and features evolve with real-world needs.

Conclusion and Next Steps

Automating your AI brand mention tracking with Google Apps Script AI scripts from GEO.vote is one of the easiest wins you can score. You get:

• Real-time AI visibility insights.
• Historical data to measure content ROI.
• Customisable filters for your exact market.
• Seamless integration with Maggie’s AutoBlog for rapid content production.

Ready to transform your AI monitoring? Get AI Visibility Tracking for Small Businesses via Google Apps Script AI and empower your brand today.