Why small business ai visibility matters now
Picture this. Your brand name isn’t just a logo on a website. It’s a line in an AI chatbot’s recommendation. It’s a mention in AI-generated research. Now, what if you had no idea where you stood? That’s the reality for many small businesses. Traditional analytics? Great. But they only tell half the story.
We’re talking about small business ai visibility—how visible and represented you are across AI-powered search and chat tools. It’s not niche any more. It’s a must.
The rise of AI-driven search
- 25% decline in traditional search volume by 2026 (Gartner).
- 58% of consumers now ask Gen AI for recommendations (Capgemini).
- 90% of B2B buyers use Gen AI to research vendors (Forrester).
If your small brand isn’t on the AI radar, you’re optimising for yesterday’s internet.
Enter two contenders:
- Evertune’s GEO platform
- Our open-source AI visibility tool for small businesses
Let’s dive in.
Evertune at a glance
Evertune brands itself as the Generative Engine Optimization (GEO) platform. It runs over a million custom prompts per brand each month. Impressive, right? Here’s what you get:
- AI Brand Monitoring: Sentiment, mentions, benchmarks.
- Competitive Intelligence: Where you rank versus rivals.
- AI Website Optimization: Steps to make bots love your site.
- Data-Driven Content Strategy: Suggestions for AI-friendly posts.
- Statistical Confidence: Fancy graphs, neat dashboards.
Big names like WPP Media’s Choreograph and Miro back it. Their take? Evertune “feels like an extension of our own team.”
Strengths and constraints
Strengths
– Enterprise-grade analytics.
– Direct LLM integration.
– Heavy-duty prompt volume.
Constraints
– Pricey for solo entrepreneurs.
– Black-box algorithms, minimal transparency.
– Limited community involvement.
– Geared towards large outfits, not micro-brands.
This is where small business ai visibility often gets left behind. You pay a premium for tools built with Fortune 500s in mind.
Our open-source AI visibility tool
Here’s our pitch: an affordable, transparent toolkit built for small to medium enterprises. You can self-host or use our cloud instance. You contribute. You improve. You see every line of code.
Why choose open-source?
- Transparency: No hidden algorithms. You see how we score mentions and sentiment.
- Community-driven: Feature requests? Bug fixes? It’s a team effort.
- Cost-effective: Free core tool. Pay only for premium support or hosting.
- Adaptability: Want to tweak the ranking formula? Go ahead.
We built it to address the exact pain point: small brands aren’t second-class entities in AI results. You deserve more data, not less.
Core features
- AI Mention Tracker
Monitor brand mentions across ChatGPT, Bard, Claude. - Sentiment Analysis
Rough, neutral, glowing—know the tone. - Competitor Snapshot
See how you stack up against local rivals. - Website Audit for AI
Pinpoint missing metadata and schema. - Community Hub
Discuss tips, share improvements.
Bonus: we integrate Maggie’s AutoBlog, an AI-powered platform that auto-generates SEO and GEO-targeted blog posts. Its synergy with our visibility data lets you publish content that actually moves the needle.
Mid-article note? Explore our features
Comparing Evertune and our open-source tool
Affordability
Evertune: high licence fees.
Our tool: free core, pay-as-you-go support.
Winner: Our open-source AI visibility tool for small businesses.
Transparency
Evertune: closed algorithm.
Our tool: open GitHub repo, community audits.
Winner: Open-source clarity.
Ease of use
Evertune: slick UI, but steep learning curve.
Our tool: intuitive dashboards, simple install.
Winner: Tie, but small teams love the zero-vendor feeling.
Community and support
Evertune: dedicated account managers (enterprise focus).
Our tool: active forum, monthly community calls.
Winner: Community-powered evolution.
Customisation
Evertune: fixed workflows.
Our tool: tweak code, adjust prompts, build plugins.
Winner: Fully custom.
Real insights for small business ai visibility
I’ve seen brands adopt our tool and spot gaps within days. One coffee roaster discovered it wasn’t mentioned in a top AI list for “best UK espresso beans.” A quick tweak to site metadata. Boom. Mentioned next week.
Another e-shop used our competitor snapshot and found a rival ranking higher for “sustainable gifts.” They added a related blog post via Maggie’s AutoBlog. Next AI chat, their name popped up first.
These aren’t just feels. They’re measurable boosts in AI-driven traffic and brand perception.
Getting started in 3 steps
- Clone the repo.
- Configure your brand keywords.
- Run the first report.
Zero vendor calls. Zero hidden fees. All the data you need for small business ai visibility.
Future roadmap
- Platform expansion to AI venues beyond OpenAI and Google.
- Workshops with marketing schools.
- Collaborations with local business chambers.
Our goal: keep you ahead of the AI curve, not just plugging into someone else’s pipeline.
Conclusion
Evertune’s GEO platform is solid. But it’s built for enterprises. Our open-source AI visibility tool? Made for you. No smoke, no mirrors. Just open code, community chops, and real data on small business ai visibility. Ready to take control?