Why AI Visibility Matters for SMEs
AI search engines aren’t just novelty. They’re a new front door for customers.
Consider this:
- ChatGPT is the second most-used search engine in the US.
- 30% of ChatGPT prompts show buyer intent.
- Google AI Mode reshapes how people find products and answers.
If you’re a small or medium enterprise, missing out on AI search can feel like giving away prime real estate. You may already be tracking traditional SEO rankings. But what about chatgpt visibility tracking? That’s a different beast.
AI results aren’t ranked like Google’s organic listings. The AI engine steps through your content to craft an answer. It might mention your brand. It might not. And more importantly, you won’t find that insight in Google Search Console.
Traditional SEO vs AI Visibility Tracking
We all know the drill.
- Optimise title tags.
- Build backlinks.
- Track position 1–10.
Now imagine AI answers. There are no page one or page two. There’s just the answer.
Go Fish Digital’s recent webinar, “How to Rank & Track Visibility from ChatGPT & Google AI Mode,” does a great job highlighting:
- What impacts visibility in AI answers.
- How to reverse-engineer with a Similarity Score.
- Tracking via browser extensions and AI audits.
They’ve got solid tips. A clear process. And they know their stuff.
But here’s the catch: it’s a webinar, not a live tool. You’ll learn. Great. But then?
- You still need to cobble together extensions.
- You need manual exports.
- You have to wrestle with spreadsheets.
That’s okay if you’re a big agency. But what about a one-person marketing team? Or a founder wearing ten hats?
Enter our open-source AI visibility tracker.
Introducing Our Open-Source AI Visibility Tracker
We built this for small businesses. No hefty licence fees. No steep learning curve. Just transparent code you can trust.
Key perks:
- Affordable: No surprises. Free to use.
- Accessible: Easy setup in minutes.
- Community-driven: Contribute or customise.
- Focused on AI: Designed for chatgpt visibility tracking and Google AI Mode.
Plus, if you already use Maggie’s AutoBlog, our AI-powered content platform, you can integrate your posts directly. The tracker pulls real-time data on:
- Brand mentions in AI responses.
- Competitor references.
- Contextual snapshots.
You’ll finally see where you stand. And where you need to improve.
How to Get Started with AI Visibility Tracking
Ready to see your brand in AI answers? Let’s walk through it.
-
Install the Tracker
Clone the repo from GitHub. A few commands in the terminal and you’re up and running. -
Define Your Keywords
Include “chatgpt visibility tracking”, product names, brand terms. The tool monitors these across AI engines. -
Run Your First Audit
Hit “start”. The tracker queries ChatGPT and Google AI Mode. It grabs top answers, similarity scores, ranking signals. -
Review the Dashboard
You’ll see:
– Frequency of mentions.
– Sentiment overview.
– Comparison with competitors. -
Optimise Content
Spot gaps. Then, use Maggie’s AutoBlog (if you have it) to generate targeted updates or new posts.
Pro Tips for Better AI Rankings
- Answer questions directly. AI loves clear, concise responses.
- Use natural language. Match the tone of ChatGPT prompts.
- Include relevant data. Stats, dates, figures—AI picks these up.
- Refresh regularly. AI engines learn from fresh content.
Halfway through your journey? Ready to level up?
Deeper Insights: Similarity Score and Beyond
The Similarity Score is a neat metric. It compares your content with the AI’s answer. Higher means you’re closer to what the AI expects.
In Go Fish Digital’s webinar, they demonstrate how to reverse-engineer top answers using a Chrome extension. It’s clever—really clever. But it’s also manual and one-off.
Our tracker automates that step every day. You get:
- Trend charts.
- Alert notifications when scores drop.
- Easy exports for your marketing reports.
Now you can make data-driven decisions without manual grunt work.
Real-World Example: A Small E-Commerce Store
Imagine you sell handcrafted soy candles. You’ve been optimising for “soy candle benefits” on Google. But you forget about AI search.
A competitor publishes a quick FAQ:
- “What makes soy candles eco-friendly?”
- “How long do they burn?”
ChatGPT picks it up. Your site? Not mentioned.
With our open-source tracker:
- You set “soy candle benefits”, “eco-friendly candles” as keywords.
- You discover zero mentions in AI answers.
- You use Maggie’s AutoBlog to generate an FAQ section.
- Within a week, your brand appears in 3 out of the top 5 ChatGPT answers.
Suddenly, you’re reaching buyers earlier in their journey.
Why Open-Source Wins for SMEs
You might ask, “Why open-source? Why not a paid tool?” Good question.
- Transparency: See exactly how the tracker works.
- Flexibility: Tweak it for your niche.
- Cost: Zero licence fees. More budget for ads, shipping, or product development.
- Community: Get help from developers and marketers around the world.
It’s not just a tool. It’s a growing ecosystem. Every contribution makes it stronger. Every feature request could become reality.
Next Steps: Beyond Tracking
Once you master chatgpt visibility tracking, you can:
- Host workshops for your team.
- Share insights in your newsletter.
- Collaborate on open-source enhancements.
- Experiment with Claude, Bing AI and other generative engines.
The future of search is multi-engine. Your brand should be ready.
Conclusion
AI search is no longer optional. It’s a prime channel. Traditional SEO is still vital—but only part of the puzzle.
You need a tool that:
- Tracks AI mentions.
- Measures context and similarity.
- Empowers small teams with actionable insights.
Our open-source AI visibility tracker does exactly that. No hidden costs. No lock-in. Just clear, concise data on where your brand stands in ChatGPT and Google AI Mode.
Ready to see your brand in AI answers?
Share
Related posts
