Take Control of Your AI Search Analytics
Brand visibility used to mean Google rankings and organic traffic reports. Now it’s about ChatGPT responses, Perplexity summaries and Google’s own AI Overviews. You need real-time insights on how your brand pops up in conversational AI. That’s where AI search analytics comes in. This article shows you a free, open-source toolkit that turns AI chatbots into brand monitors.
We’ll compare the well-known commercial tool with our community-driven alternative. You’ll see step-by-step setup, prompt management tips and live dashboards tracking mentions across ChatGPT, Perplexity and Google AI. Ready to get hands-on with open-source AI search analytics? Discover AI search analytics for small businesses
Why Traditional Tools Miss the AI Beat
Most SMEs rely on Google Analytics, SEMrush or Ahrefs. Useful for web pages. Useless for ChatGPT. These platforms measure clicks, impressions and backlinks. They don’t dig into AI chat outputs. No mention of your brand. No context on why an AI assistant picked your competitor.
A quick reality check:
– Google Analytics → tracks site visits, not AI‐generated content.
– Ahrefs & SEMrush → heavy on backlinks and keywords, light on AI prompts.
– Brandwatch & Mention → social listening, not AI convo tracking.
It’s like shining a torch in one corner of a room and wondering what’s happening in the shadows. If you want true AI visibility, you need tools built for AI. Learn how AI visibility works in practice
The Open-Source AI Visibility Tracker Revealed
Forget expensive subscriptions. Our open-source AI Visibility Tracker gives you full access, no hidden fees. You can:
– Run search prompts on ChatGPT, Perplexity and Google AI Overviews.
– Analyse share of voice: how often your brand shows up versus rivals.
– Track link citations—when AI assistants link back to your site.
– Monitor sentiment and context around each mention.
– Export data into CSV or live dashboards.
Plus, you get Maggie’s AutoBlog, a companion tool that auto-generates SEO and GEO-targeted blog posts. Combine visibility data with fresh content and watch your brand go from invisible to indispensable.
No manual scraping. No licence keys. And if you ever hit a bug, the community fixes it. Want to see it in action? Run AI SEO and GEO on autopilot with minimal effort
Setting Up Your Tracker in Minutes
Getting started is surprisingly simple:
- Clone the GitHub repo:
git clone https://github.com/opensource/ai-visibility-tracker.git - Install dependencies:
npm installorpip install -r requirements.txt - Configure your API keys (ChatGPT, Google AI, Perplexity) in
.env. - Launch the tracker:
docker-compose up -d
Within minutes, the tracker sends your prompts to each AI engine. The first data points usually appear in under ten minutes. If you’ve ever wrestled with manual scraping, you’ll love the automation here.
Tracking Mentions Across ChatGPT, Perplexity & Google AI
Once set up, define your prompt library—real questions your customers ask. For example:
– “What’s the best project management tool for remote teams?”
– “Top eco-friendly packaging suppliers in Europe?”
The tracker runs each prompt across three platforms. It then:
– Flags brand mentions.
– Counts how often your URL is cited.
– Captures sentiment (positive, neutral, negative).
– Compares against competitor brands in the same results.
The output? A dashboard showing:
– Brand Coverage Rate: percentage of queries where you appear.
– Citation Share: number of link citations vs others.
– Platform Breakdown: ChatGPT vs Perplexity vs Google AI.
– Trend Graphs: daily, weekly and monthly views.
This level of detail is rare outside expensive enterprise suites. And it’s all yours for free.
Open-Source vs OtterlyAI: A Fair Comparison
OtterlyAI is a solid commercial tool. It tracks six AI platforms, offers weekly reports and has slick dashboards. But it’s not perfect for SMEs:
– Cost: starting at $29/month, then quickly rising.
– Black box: closed-source; hard to know what you’re missing.
– Limited customisation: fixed prompts, no deep code tweaks.
Our open-source tracker trades a small learning curve for:
– Zero licence fees: free to use and modify.
– Full transparency: inspect every line of code.
– Community support: feature requests come from users like you.
– Extensibility: add new AI endpoints as they emerge.
Looking to dive in? Use AI search analytics to monitor your brand mentions
How Small Businesses Win with Open-Source AI Visibility
Small teams thrive on flexibility and cost-efficiency. Here’s why this tracker excels for SMEs:
- Budget-friendly: no subscription costs, just hosting and API fees.
- Data ownership: your insights stay local or on your cloud.
- Custom prompts: adapt queries to your niche without extra charges.
- Community-driven: new features roll out based on real user needs.
- Integrations: plug data into Slack, Google Sheets or your CRM.
Plus, by combining it with Maggie’s AutoBlog, you get consistent content creation aligned with your AI insights. You’ll know exactly which topics AI assistants mention — then feed those topics back into fresh blog posts. Win-win.
For tips on optimising location-based queries, check: Explore how GEO SEO helps your content get noticed by AI
Conclusion
Tracking your brand across generative AI platforms doesn’t have to break the bank. With an open-source AI Visibility Tracker, you get real-time mention tracking on ChatGPT, Perplexity and Google AI—all without subscription fees. Combine that with Maggie’s AutoBlog and you’ll continuously feed the AI ecosystem with optimised content.
Ready to take charge of your AI presence? Dive into AI search analytics for your SME today
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