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How to Track Your Brand’s Visibility in ChatGPT with an Open-Source AI Tool

Why ChatGPT Visibility Tracking Matters for SMEs

ChatGPT isn’t just a chatbot. It’s a trusted assistant for millions. Think of it as a digital shop window. When people ask, “What’s the best local bakery?” and ChatGPT mentions you, that’s gold.

Yet, most traditional tools ignore how AI assistants mention your brand. They track website rank. Not AI chat rank. That’s where chatgpt visibility tracking comes in.

Why should you care?

  • You build trust.
  • You gain organic referrals.
  • You shape your narrative.

Imagine a customer asking, “Which CRM suits a two-person team?” If ChatGPT picks you, you score a win every single time.

Common Gaps with Traditional Tools

Most analytics platforms focus on google.com results. They miss AI outputs. That leaves a blind spot.

Take SE Ranking’s ChatGPT Visibility Tracker. It’s solid. It shows:

  • How often ChatGPT mentions your brand.
  • Whether a link appears.
  • Competitor comparisons.

But:

  • It’s proprietary.
  • Costs stack up.
  • You can’t peek under the hood.

Our open-source project fills the gaps. No licence fee. Full transparency. Community-driven.

Introducing the Open-Source AI Visibility Tracker

Meet your new DIY tracker. It’s free. It’s open. And it’s built by marketers for marketers.

Key perks:

  • Open-source code: See every line. Tweak it.
  • Affordable: Zero software cost.
  • Customisable: Add new metrics.
  • Community support: Join a European-based Slack channel.

Our tracker focuses on chatgpt visibility tracking. You can also adapt it for other LLMs later. But let’s start simple.

Step-by-Step: Setting Up Your DIY Tracker

Ready to roll? Follow these simple steps.

Step 1: Clone the Repo from GitHub

Open your terminal. Type:

git clone https://github.com/ai-visibility/tracker.git

Boom. Code on your machine.

Step 2: Install Dependencies

Run:

pip install -r requirements.txt

All set in one minute.

Step 3: Add Your Brand and Queries

Open config.yaml. Add:

brand_name: "Your Brand"
queries:
  - "best small business CRM"
  - "top eco-friendly packaging suppliers"

Save. Done.

Step 4: Run the Tracker

In terminal:

python run_tracker.py

Wait a bit. The tool scrapes ChatGPT responses for your keywords. It logs mentions and links.

Step 5: Review Dashboard

Fire up dashboard.html. You’ll see:

  • Mention counts.
  • Link inclusion rates.
  • Competitor appearance.

Spot your blind spots. Then fix.

Leveraging Maggie’s AutoBlog for Automated Content

Content influences ChatGPT outputs. Fact.

That’s where Maggie’s AutoBlog shines. It auto-generates SEO and GEO-targeted blog posts. You feed it keywords. It spits out drafts.

Use it to:

  • Create FAQs.
  • Draft case studies.
  • Spin up how-to guides.

Example: You notice ChatGPT misrepresents your eco-values. Generate a blog titled “Why Eco-Packaging Matters for Local Businesses” with Maggie’s AutoBlog. Publish. Then rerun your chatgpt visibility tracking. You might see better mentions. Win.

Analysing Your ChatGPT Visibility Tracking Data

Your dashboard is a goldmine. But data alone isn’t insight. Here’s how to read it:

  • Mention Frequency: Aim for a steady climb.
  • Link Ratio: Are you giving readers an action? If low, optimise your content.
  • Competitor Benchmark: If rivals outshine you, study their messages.

Real talk: If you’re only at 2 mentions a week, don’t panic. Tweak your blog titles. Add structured FAQs. Keep testing.

Explore our features

Tips to Improve Your Brand’s AI Presence

Small changes. Big impact.

  1. Optimise Prompts
    – Add your brand term in prompts on your website’s AI widget.
  2. Refresh Structured Data
    – Use schema markup. Tell Google and ChatGPT what you offer.
  3. Update Your FAQ Page
    – Answer common queries directly. ChatGPT loves clear data.
  4. Keep a Conversational Tone
    – ChatGPT mimics your style. If you chat like a human, it will, too.

The Power of Community and Open-Source

This project isn’t a lone wolf. It’s community-driven:

  • Monthly meet-ups (online).
  • Shared plugins for tracking new AI models.
  • Peer reviews for code improvements.

You get future updates free. No fees. You even get to vote on roadmap features.

Conclusion

You’ve learned how chatgpt visibility tracking can boost your brand. You saw the gaps in traditional tools. And you’ve got a clear setup path.

Now it’s your turn. Clone the repo. Tweak the code. Watch your brand appear more often in ChatGPT answers.

Make AI visibility work for you.

Get a personalized demo

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