Why AI Visibility Matters in 2026
Your website ranks high? Great. But if AI chatbots dodge you, you’re invisible. An ai visibility dashboard shows when and where AI systems mention your brand. Think of it like having CCTV on your reputation inside ChatGPT, Gemini and friends. No more guesswork. You see real mentions. You spot sentiment shifts. And you act.
- Consumers ask AI first.
- AI picks sources on trust, format and authority.
- If you’re missing, so are leads.
Small businesses often lack big budgets. You need tools that are simple, budget-friendly and—ideally—open source. Let’s dive in.
What Is an AI Visibility Dashboard?
An ai visibility dashboard is a specialised interface. It tracks mentions of your brand across generative AI systems. It tells you:
- How often you appear in AI Overviews.
- Which URLs AI cites.
- Sentiment (positive, neutral, negative).
- Competitor benchmarking.
Instead of manual queries, it runs prompts automatically. Then it compiles the data. You get clear charts. You get alerts. You get the insight. Simple.
Key Features to Look For
Before you choose an ai visibility dashboard, make sure it offers:
• Multi-engine tracking
• Sentiment analysis
• Competitor benchmarking
• Evidence logs (screenshots, transcripts)
• API access or data export
• Content optimisation hints (prompts, schemas)
These keep you ahead without hiring a data scientist. No, you don’t need a PhD.
1. SE Visible
SE Visible is built on SE Ranking’s accuracy. It focuses solely on AI. Expect:
- Coverage: ChatGPT, Perplexity, AI Mode, Gemini
- Metrics: visibility score, average position, net sentiment
- Prompt insights and source analysis
- Competitor comparisons
Pros: intuitive dashboards, real AI answers, unlimited users.
Cons: exports only in CSV, no built-in reports.
Price: from $189/mo (450 prompts, 5 brands).
2. Ahrefs Brand Radar
Ahrefs Brand Radar taps into Ahrefs’ huge index. It’s your brand-centric view.
- Monitors multiple LLMs automatically
- AI share of voice & gap analysis
- Citation tracker for URLs
- Workflow integrations
Pros: large-scale AI queries, brand-level clarity.
Cons: no content suggestions, needs Ahrefs login.
Price: included with Ahrefs plans from $129/mo.
3. Profound AI
Profound AI serves enterprises, but don’t dismiss it.
- Real UI sessions—no simulations.
- CDN integration for crawl-to-traffic insights.
- Competitive intelligence with sentiment.
- API and SOC2/SSO support.
Pros: deep analytics, real-time trends.
Cons: pricey, fewer DIY options.
Price: from $99/mo (ChatGPT-only) to $399/mo (multi-engine).
4. Peec AI
Peec AI shines with user-friendliness.
- Setup in minutes, guided onboarding.
- Tracks ChatGPT, Google AIO, Perplexity, Claude, Gemini, Copilot
- Basic sentiment analysis
Pros: clean UX, unlimited seats on Starter.
Cons: no traffic estimates, no automated fixes.
Price: €89/mo for Starter (25 prompts), €199/mo Pro.
5. Scrunch AI
Scrunch AI digs into prompt-level details.
- Monitors six major LLMs
- Label prompts by persona or funnel stage
- Segment reports, real-time AI visits
Pros: detailed segmentation, GA4 integration.
Cons: steep learning curve, no schema editor.
Price: from $300/mo (350 prompts) to enterprise quotes.
6. Rankscale AI
Rankscale AI is the budget champ.
- Tracks major answer engines
- Quick visibility score and average position
- Citation analysis with actionable tips
Pros: founder-led updates, neat interface.
Cons: export limits, no automatic content creation.
Price: $20/mo (480 responses), $99/mo Pro, enterprise plans.
7. Otterly AI
Otterly AI focuses on local and GEO audits.
- Six AI platforms, weekly updates
- Brand Visibility Index
- Deep GEO audits with 25+ factors
Pros: clear recommendations, unlimited team members.
Cons: data not real-time, UI can overwhelm.
Price: from $29/mo (15 prompts) to $489/mo (400 prompts).
8. Writesonic (GEO)
Writesonic merges writing and tracking.
- Simulates AI queries from different countries
- Content strategy planner
- Actionable SEO + AI audit fixes
- AI Visitors dashboard
Pros: content creation + visibility in one.
Cons: steep learning curve, limited LLM scope.
Price: $249/mo Professional, $499/mo Advanced.
How to Choose Your AI Visibility Dashboard
Picking the right ai visibility dashboard depends on:
- Budget: From €20/mo to enterprise budgets.
- Scale: Number of prompts and brands.
- Ease of use: Onboarding, UX, support.
- Features: Audit, optimisation, API access.
- Open source vs proprietary: Flexibility vs ready-made.
If you’re on a tight budget, try Rankscale AI or Otterly AI’s Lite plan. Need deep insights? Go for SE Visible or Profound AI. Already an Ahrefs user? Brand Radar needs no extra sign-up.
Our Open-Source Alternative: AI Visibility Tracking for Small Businesses
We built an open-source AI visibility dashboard that’s free to start. No hidden fees. No complex licences. Just transparent code and real community support. Key benefits:
- Affordable: Ideal for SMEs and solos.
- Transparent: GitHub community drives features.
- Inclusive: Monitors ChatGPT, Claude, Gemini, Google AIO.
- Actionable: Alerts, sentiment shifts, competitor tracking.
Plus, pair it with Maggie’s AutoBlog, our AI-powered content generator. You get instant, SEO-optimised blog posts tailored to your audience and locale. No more writer’s block. No more guesswork.
Ready to give your brand the AI spotlight?
Conclusion
An ai visibility dashboard is no longer optional in 2026. It’s your lens into how AI chatbots see you. Whether you’re a bootstrapped startup or a lean agency, there’s a tool that fits your needs and budget. From open-source freedom to enterprise-grade analytics, you can track, analyse and optimise your AI presence.
Don’t let AI leave you in the shadows. Take charge of your brand narrative today.
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