Top Open-Source AI Visibility Dashboards for Small Businesses in 2025

Why AI Visibility Matters for SMEs

Think about it. Every time someone asks ChatGPT or Copilot a question, your brand might show up – or vanish. That’s your digital reputation at work. Traditional tools track website visits and keyword rankings. But they don’t tell you how AI engines talk about you.

An ai visibility dashboard changes the game:

• It surfaces AI-generated mentions.
• It spots competitor shout-outs.
• It tracks context and sentiment.

For a small business, this is gold. You learn what AI “thinks” of you. You adjust your marketing. You stay one step ahead.

What to Look for in an AI Visibility Dashboard

Not all dashboards are created equal. Here’s what you need:

1. Open-source and transparent
   So you peek under the hood.
2. Affordable or free
   No hefty licences.
3. Non-technical UI
   Smooth learning curve.
4. Customisable alerts
   Ping you when your company pops up.
5. Competitor tracking
   See who else AI suggests.
6. Reporting and export
   Share insights with your team easily.

An ai visibility dashboard that ticks all these boxes is a keeper. Next, let’s meet the top contenders.

Top Open-Source AI Visibility Dashboards in 2025

We’ve tested and hand-picked three open-source platforms that shine for small businesses. No fluff. Just tools you can deploy today.

1. AI Visibility Tracking for Small Businesses

This is our in-house project, backed by a community-driven open-source ethos. It’s built by marketers and developers who get small-business budgets.

Key features:

• Real-time monitoring of AI mentions across ChatGPT, Claude, Perplexity and more.
• Competitor comparison dashboards.
• Sentiment and context analysis.
• Custom alerts via email or Slack.
• Data export in CSV/JSON.

Why it stands out:

• Community-led: Regular updates and plug-in support.
• Simplicity: Non-technical users can dive right in.
• Affordable: Totally free, hosted on your server or cloud.

And if you need automated content creation to boost AI signals, pair it with Maggie’s AutoBlog. This AI-powered platform auto-generates blog content tailored to your SEO and GEO needs, feeding the visibility pipeline seamlessly.

2. Prompt Volumes by Profound

Launched in late 2024, Prompt Volumes is the first tool to reveal AI search volume. It surfaces how often topics pop up in AI engines.

Pros:

• Real-time topic volume across AI answer engines.
• Simple charts and graphs.
• Open-source core, plus premium plug-ins.

Cons:

• Focused more on volume than mentions.
• Limited competitor insights.

Good for: Teams wanting to prioritise topics. Less useful for full-blown brand monitoring.

3. AnswerInsights

A newcomer built on Python and React. It scrapes AI responses and indexes them for search.

Pros:

• Lightweight install.
• Plugin architecture.
• Basic sentiment scoring.

Cons:

• UI feels rough around the edges.
• Lacks built-in alerts.

Great for: Tinkerers who want to adapt the code. Not ideal if you need plug-and-play.

Gaps in Traditional Analytics

You might be asking: why not trust SEMrush or Ahrefs? They’re rock-solid for SEO. But when it comes to AI:

• They don’t track ChatGPT responses.
• They don’t show you “why” an AI chooses your brand.
• It’s all site traffic and backlinks.

BuzzSumo, Moz, Brandwatch – all miss the nuances of AI narratives. You end up in the dark. That’s where an ai visibility dashboard built for AI-first search takes over.

At the halfway point of your research, it’s time to level up your insights.

Explore our features

Integrating with Your Workflow

You’ve picked a dashboard. Now what? Here’s how to embed it into daily ops:

1. Set up alerts
   Get notified when your brand or competitors pop up.
2. Schedule weekly reports
   Automate CSV exports, share them in Slack or email.
3. Tag mentions
   Mark them as positive, neutral or negative.
4. Combine with Maggie’s AutoBlog
   Feed top-ranked topics into auto-generated posts. Watch your AI presence grow.
5. Review and adapt
   Use insights to refine product pages, blog topics, FAQs.

Example: A café in Berlin sees AI recipes recommending a competitor’s croissants. They tweak their menu page with clearer descriptions and nutritional facts. Next week, AI mentions swing in their favour. Simple.

Getting Started with Your AI Visibility Dashboard

Ready to dive in? Follow these steps:

1. Clone the repo
   git clone https://github.com/yourorg/ai-visibility-dashboard.git
2. Install dependencies
   npm install or pip install -r requirements.txt
3. Configure your sources
   Input API keys for ChatGPT, Claude, your custom engines.
4. Define your keywords
   List brand names, product lines, competitor handles.
5. Launch
   docker-compose up or npm start
6. Onboard your team
   Give them access, assign dashboards, set alert thresholds.

Tweak the layout. Add your logo. It’s your dashboard.

Real-World Success Story

Consider Olive & Oak, a boutique e-shop in Madrid. They used the ai visibility dashboard to find that ChatGPT linked “handcrafted candles” more with “sustainability tips”. They:

• Rewrote product descriptions.
• Published new sustainability blog posts via Maggie’s AutoBlog.
• Set up daily alerts.

Result? A 40% jump in AI-driven traffic within a month. Not bad for a small business with no big budget.

Conclusion

AI isn’t a black box any more. With the right ai visibility dashboard, you see exactly how AI engines treat your brand. Open-source options put you in control. No huge licence fees. No hidden algorithms.

Ready to own your AI narrative?

Get a personalised demo