Why Small Businesses Choose Our Open-Source AI Visibility Tracker Over Frase

The Rise of SMB Brand Tracking

You’ve probably noticed it: people are chatting with AI bots more than ever. They ask ChatGPT for advice, consult Gemini for product tips, even Perplexity for quick stats. Traditional SEO is important, sure—but it doesn’t tell you how your brand shows up in an AI-powered conversation. That’s where SMB brand tracking comes in.

• AI assistants are now a primary research channel.
• Brands missing in AI responses are invisible to new customers.
• Small businesses need affordable, transparent tools.

In a market with giants like Frase launching AI Visibility, many small teams feel priced out or overwhelmed. Our open-source AI Visibility Tracker was born to solve this. It gives you the same core insights—without the hefty price tag or closed doors.

Frase AI Visibility: What It Gets Right…and Where It Falls Short

Frase AI Visibility is a solid product. It tracks your mentions across ChatGPT, Gemini, Perplexity, and Claude. You get:

• A unified AI Visibility Score.
• Prompt-level position tracking.
• Competitive gap analysis.
• Share of Voice metrics.
• Sentiment monitoring.
• Historical trend charts.

All neat. But there’s a catch:

1. Costly Tiers
   Frase’s add-ons start at \$50/month for 50 prompts. Upgrading to Pro? \$300/month.
2. Limited Flexibility
   You’re locked into their dashboard and APIs. Custom tweaks? Tough.
3. Proprietary Code
   No community contributions. No peek at the roadmap.
4. Enterprise Focus
   Features and support geared at agencies and large teams.

Small businesses deserve better. They need full control and zero vendor lock-in. That’s why we built our open-source tool from the ground up.

Meet Our Open-Source AI Visibility Tracker

Think of it as the DIY kit for SMB brand tracking. You get:

• Full code on GitHub. Fork it. Tweak it. Contribute back.
• No subscription fees. Ever.
• Community-driven updates.
• Simple setup—no PhD in AI required.
• Support via forums, docs, and live community chats.

Core Features

1. Multi-Platform Monitoring
   Track ChatGPT, Gemini, Perplexity, Claude—and soon more.
2. AI Visibility Score
   A clear percentage: how often you appear in tracked prompts.
3. Custom Prompt Library
   Add questions your customers actually ask.
4. Average Position
   See if you’re first, third, or hidden deep in the answer.
5. Competitive Gap Finder
   Prompts your rivals win. Now yours to conquer.
6. Share of Voice
   Your brand mentions vs. theirs. Know where you stand.
7. Sentiment Insights
   Positive, neutral, or “uh-oh.” Monitor context too.
8. Historical Trends
   Compare visibility week over week.

Why It Matters

• You’re in control. Change algorithms, add data sources.
• Transparency. No mystery metrics.
• Community power. Report bugs. Suggest features. Watch them appear.
• Cost-effectiveness. That \$300/month? Save it for ads or design.

“This tool gave us the insights we needed without breaking the bank. We tweaked the code to fit our product demos—and it just worked.” — Alex, founder of a London startup

Feature-by-Feature Showdown

Let’s stack them side by side for SMB brand tracking:

Small detail? Maybe. But when you’re a small team, every pound counts and flexibility matters.

Real-World Use Cases for SMB Brand Tracking

1. Content Marketers
   Spot AI content gaps. Create blog posts with Maggie’s AutoBlog. Then track how AI platforms cite your new pieces.
2. SEO Teams
   Traditional SEO tools miss conversational queries. Your open-source tracker finds them.
3. Brand Managers
   Ensure AI bots describe you accurately, not like a random faceless corp.
4. Product Marketers
   “What’s the best eco-friendly shoe?” Check if your product appears in ChatGPT’s answer.
5. Agencies
   Offer clients insight into AI-driven discovery without a massive licence fee.

Halfway through? Time to dive in.

Explore our features

How to Get Started

Setup is a breeze:

1. Clone the repo from GitHub.
2. Install dependencies (Python, Node.js, or your preferred stack).
3. Define your brand and competitor list in a simple YAML or JSON file.
4. Upload your core prompts—what your audience actually asks.
5. Configure tracking frequency: daily, weekly, or custom.
6. Run the script or spin up the Docker container.
7. Open the dashboard. That’s it.

Seriously. No long onboarding calls. No hidden upsells. And if you hit a snag, the community is there to help.

Connecting with Maggie’s AutoBlog

Pairing content creation and tracking is powerful. Use Maggie’s AutoBlog to auto-generate SEO and GEO-targeted blog posts. Then monitor those posts in AI platforms. It’s like writing with rocket fuel—and having a rear-view mirror showing you exactly how/where you appear.

Why Open Source Beats Vendor Lock-in

Ask yourself:

• Do you want custom features?
• Do you need complete auditability?
• Are surprise price hikes a nightmare?

Open source lets you:

• Inspect every line of code.
• Write your own plugins.
• Maintain the tool even if the original team moves on.
• Build a community of peers around SMB brand tracking.

Contrast that with a closed platform where your requests go into a feature backlog. You wait. You pay.

Pricing and Commitment

We believe in true affordability:

• No monthly fees.
• No usage caps.
• No user-seat restrictions.
• Optional paid support or custom development if you want faster SLAs.

It’s transparent. It’s honest. And it’s perfect for small businesses, solo entrepreneurs, and bootstrapped projects.

Final Thoughts

When it comes to SMB brand tracking, you need a tool that fits your budget and empowers you to customise. Frase AI Visibility is solid, but costs add up and you’re stuck with their roadmap. Our open-source tracker gives you back control, transparency, and community-driven growth.

Ready to take charge of your AI visibility—without the hefty price tag?

Get a personalized demo